Being a listed company, our client has a solid reputation as a reliable and quality focused property developer. In order to keep up with technological advancement, the client wanted a web-based marketing system for its sales and marketing team to view
registered profiles of existing and potential house buyers.
The web-based marketing system specifically designed for the client enabled the sales and marketing team to get information easily, which
could be used by the client for various marketing campaigns and project analysis. This system allows our
client to cross-sell, tapping on existing buyers as well as new buyers to maximize their target market. The marketing system is configured in such a way that it is able to determine customer preferences and needs, enabling the sales and marketing team to reach out to potential house buyers easier than before.